Blending color and code into a bold visual system
Furniture Store Website Redesign
The client, a mid-sized furniture retailer, approached me to redesign their existing e-commerce website. While the previous site was functional, its outdated design and lack of visual appeal were negatively impacting user engagement and sales. The goal was to create a modern, user-friendly interface that showcased their products more effectively and improved the overall shopping experience.
My Approach
• Role & Responsibilities: - UI/UX Design - User interface design - user experience optimization - layout creation - visual branding update - design handoff to developers • The Problem The existing website faced several issues like Outdated visual design that didn’t reflect the brand’s quality. Cluttered layout, making it difficult for customers to find products, leading to high bounce rates. Ineffective product imagery and inconsistent typography. • Goals Modernize the website’s look and feel to align with current design trends. Improve navigation and product discovery to Ensure a fully user-friendly experience. Create a consistent visual identity across all pages. • Process - Research & Analysis: Reviewed competitor websites to identify modern furniture e-commerce trends. Conducted a UX audit of the existing site to pinpoint usability issues. - Wireframing & Prototyping: Created low-fidelity wireframes to restructure product pages and navigation. Developed high-fidelity prototypes with updated branding and typography. - Visual Design: Adopted a clean, minimalist style with generous white space. Selected warm, neutral color palettes to complement product photography. Enhanced product images with better lighting and larger display sizes. - Usability Testing: Tested prototypes with target users to refine layout and interaction patterns. • Outcome Bounce rate reduced by 27% after launch. Average session duration increased by 40%, indicating improved engagement. Positive feedback from both customers and the client on the modern, intuitive design.
